Quick Overview
Summary
The article discusses the prevalence and risks of impersonation accounts on Facebook, explains how to identify and report them, and provides recommendations for protecting oneself. It outlines steps to report fake profiles or pages impersonating individuals or organizations and describes common motives for impersonation, such as scams and harassment. Guidance is also offered on improving account security and recognizing red flags associated with fake accounts.
Key Points
- Impersonation accounts use stolen images and information to deceive others.
- Reporting fake profiles or pages involves using Facebook's reporting features.
- Motives for impersonation include scams, reputational damage, and harassment.
- Red flags include unusual images, recent posts in bursts, and small or odd friend lists.
- Increasing privacy settings and caution with messages can help protect against impersonation.
FAQ
- How do I report a fake Facebook profile?
- Go to the profile, click the three dots below the cover photo, select 'Report profile,' and follow the prompts.
- What are signs of an impersonation account?
- Signs include stolen or no images, newly created accounts, bursts of activity, strange friend lists, and inability to verify the person's identity.
- Can reporting an impersonation account cause retaliation?
- Reporting is confidential and the account owner is not notified who reported them.
- What can I do if Facebook does not remove an impersonation account?
- Consider engaging a social media investigator to identify the person behind the fake account and seek further help from authorities if needed.
Table of contents
Are you being impersonated on Facebook? Reports of impersonation accounts showing up on Facebook are becoming more prevalent. This can be done by anyone, including a jealous friend, a former romantic partner, a business competitor, or scammers. If you suspect you are being impersonated, it is important to take action quickly and protect yourself.
What is an impersonation account?
An impersonation account is a fake social media account that has been created with malicious intent and, at times, can cause serious distress for the victim. The account can either pretend to be a person, a public figure, or even a business. Impersonation accounts often utilise stolen images and information to appear legitimate. While some impersonation accounts are clearly fraudulent, some are not so easy to spot and can be extremely hard to verify.
How to report an impersonation account on Facebook:
Reporting impersonation on Facebook is quite simple and might be easier than you think. Facebook has provided the following steps to take to report an account that is impersonating yourself or someone else. To increase the chances of action being taken, request that your friends and family report the account as well. Multiple submissions being sent to Facebook simultaneously are going to increase your chances of having the account removed.
How to report a profile on Facebook
1. Go to the impersonating profile. If you can’t see it, try searching for the name or asking a friend to send you a link to it.
2. Click the three dots below the cover photo.
3. Select the Report profile button.
4. Follow the prompts to report the profile depending on the specific situation.
Facebook will ask you further questions about the page such as if the page features adult content, if the page is presenting false information and if the page is showcasing bullying or harassment.


How to report a page on Facebook
A facebook page is different from a normal user’s profile. A page on Facebook is typically used by businesses, charities and other organisations to connect with fan bases or consumers, a page that is impersonating an entity is being used for fraudulent purposes in an attempt to deceive individuals for a various reasons that can include but are not limited to, conducting financial scams, attempting to retrieve sensitive personal information and damage reputations.
If you want to report a page that is being used for impersonation, follow the prompts above to report the page in question.

Why do people impersonate others on Facebook?
Impersonators will create fake accounts to gain trust quickly, this could be for scams, harassment, reputational damage or manipulation. One of the most popular reasons that people will impersonate others on Facebook is for scam purposes. Scammers can pretend to be family or friends, businesses or public figures and attempt to deceive people into sending funds. Another reason is harassment and targeting, impersonating fake accounts will use another’s identity to damage reputations, blackmail and to cause distress.
How to look for signs of an online impersonation:
If you’re not sure, or you simply don’t know what an impersonation account looks like, our team has put together a few tips so that you know what to look out for:
Images: If the images on the account look like they have been taken from somewhere else, use a tool like Tineye to see if the images have been uploaded elsewhere. If the account has no images, this may also be a sign that the account is a fake.
Account age: If the posts on the account have been uploaded a short time ago or they have all been uploaded in bursts of days, this could be an indication that the account is fake and is impersonating someone else. Impersonation accounts will typically upload bursts of images or posts, so that at first glance they appear to be a genuine account.
Verification: If you know the person the account is appearing as, confirm with the person if the account is run by them. Contact the real person through a method of communication you know the real person has control over. If the account is not run by them, follow the steps mentioned to report the account and inform others who may have been contacted by the impersonation account.
Friends list: A small list of friends or a list with unusual friends can be a key red flag that the account is not who it appears to be.
Steps you can take to protect yourself:
Being impersonated on any social media platform can be an extremely stressful experience. Our team have put together some steps you can take to protect yourself from impersonation
- Change your privacy settings, this will not only allow limited viewing to your profile but if you are impersonated with images from your account you will know that it’s likely to be someone that follows you, narrowing down the pool of suspects.
- Never give out your personal details to anyone you do not know.
- Be cautious with new friend requests and message requests, especially from accounts that seem similar to accounts you are familiar with.
- Watch out for AI usage. It is now extremely easy to utilise AI generating tools to clone an entire person online, which at times can make it more difficult to identify an impersonation account.
Why you might need a private investigator
Reporting impersonation on Facebook is the recommended first step, however the offender or harasser can just make a new account and the impersonation continues. This harassment cycle can make it really challenging for those affected to find relief as each account will likely continue to repeat the same behaviour. If you have concerns about the account retaliating against you after reporting this matter, it is important to note that reporting is confidential, and the account will not be notified by Facebook that you in particular reported them.
If you have reported the profile to Facebook directly and the account has not been shut down, you may look to engage a social media investigator. Our investigators can identify the real individuals behind fake imposter accounts. You may want to check out out blog which includes tips and tricks from our team on how to identify the offender of a fake Facebook account. Once identified and evidence is collect the victim is able to seek further help from the Police or from their lawyer. Reach out today if you’d like to speak to a member of our team.